Here at Greener Mail, we're all about providing you with carbon-balanced print-based marketing and fulfilment services.
And, of course, we know you want to do it sustainably and strategically so you truly maximise the impact.
Skip down straight to services:
On this page, we briefly cover three key areas:
1. Not all marketing is as sustainable as many people think.
2. How we've made our services so sustainable.
3. The impact of our services and a breakdown of them.
Is all Marketing Green?
When it comes to marketing, most of us believe in an impactful marketing mix, also known as the omnichannel approach; print, digital, radio, etc.
However, are all marketing channels as green as they seem?
For example, did you know:
"...total emissions generated by emails is estimated to be 300 million tonnes of CO2 a year - equivalent to the annual emissions of 63 million cars."
And...
"The electronic waste problem is also colossal and growing. In 2019 the industry was responsible for a gigantic 53.6 million metric tonnes (Mt) of e-waste across the world. That's the equivalent to the weight of 350 cruise ships, and up an alarming 21% over the past five years."
- Quote from Two Sides
So, is there a more measurably sustainable approach that doesn't cost the earth? Absolutely! Read on.
How We've Made our Services Sustainable
With our services, we report how many kg of CO2 you have balanced (offset) and the m2 of threatened tropical habitat you have protected and restored. We even give you certificates highlighting these stats!
And as our services are paper (or card) based, you benefit from paper's natural sustainability and renewability.
The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way - so successfully that European forests, which provide 90% of the wood fibre used by the European pulp and paper industry, have grown by an area the size of Switzerland in just 15 years!
The Impact of Our Services
But is print-based marketing really that effective when compared to digital? Well, let's look at some stats:
62%
"The proportion of UK consumers that are more likely to open a physical letter than an email". MarketReach
88%
"88% of Gen Z respondents would prefer brand experiences which are delivered by blending digital and physical channels." YouGov
90%
"90% of campaigns that included door drops saw an increase in new customers, compared to 59% of those without ."MarketReach
96%
"In Q2 of 2019...consumers engaged with 91% of all Direct Mail. By Q2 2020, this figure had soared to 96%." JICMAIL
As you can see, printed marketing works! Moreover, it's continually growing in effectiveness. So, what can we do for you? Let's take a look...
Leaflet Distribution
To reach a large yet targeted audience, leaflet distribution is perfect. We provide the complete package: design, carbon-balanced print, fulfilment and distribution. Leaflet drops are so much more sustainable with us!
The service is nationwide, reaching over 29 million addresses - from rural farms in the Scottish Highlands to the bustling streets in the centre of London!
If you're looking for a complex campaign or are new to leaflet distribution and need help figuring out where to start, our Sales Consultants are here.
Alternatively, suppose you have a good idea of what you're after and would like the freedom to order online anywhere. In that case, we have an online SAAS platform for you. Target specific postcode sectors, upload or order artwork, choose (carbon-balanced) print and book your distribution in a flash!
Direct Mail
Next up is direct mail - a fantastic way to reach a niche audience. Again, we've got the complete package, including bespoke data, design, carbon-balanced print (even the envelopes!), fulfilment, and discounted postage.
With millions running through our Mailing House each year, we can provide bespoke direct mail at the lowest possible postage prices.
No challenge is too big or too small. Whether you want a simple postcard or an out-of-the-box three-dimensional masterpiece, just ask!
Printing
Printing? We've got you covered there too. All your paper-based print can be carbon-balanced, from business cards to booklets, leaflets to letters, and posters to packaging - your print will be so much more sustainable.
If you're into regular print orders or have a franchise or multi-branch setup, we have another SAAS platform with branded print portals ideally suited for you.
Enquire TodayPick & Pack
Last but not least, our pick & pack service. Want to give your e-commerce business an extra sustainability boost? We've got a range of carbon-balanced packaging that looks and feels amazing.
Your orders can seamlessly integrate with Shopify and WooCommerce via yet another SAAS platform.
You'll have complete transparency from order processing to packing, dispatch, and delivery, all in a custom pick and pack portal.
Enquire Today
