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Don't Just Plant. Protect.

So, just to get the picture right: you're looking to scale your business using print-based marketing? But wait, does the common approach of planting trees to offset carbon emissions take too long?

Thankfully there's something you can do that has a positive impact right now...

On this page we share:

1. The disappointing truth about planting trees alone: what do the stats tell us, rather than mass media or propaganda
2. The more impactful approach to reducing carbon: protecting and preserving.
3. Your most sustainable solution for print based marketing: carbon balancing with the World Land Trust.

The Truth About Planting Trees

In the battle against climate change, the focus on tree-planting initiatives has gained significant attention worldwide.

While planting trees is undoubtedly beneficial for the environment, according to the World Land Trust, it takes about 20 years before a new tree will mature enough to begin sequestering carbon.

That's 20 years before planting trees will have a truly positive impact! Take a look at the graph below, which shows the comparison between what we provide versus the standard planting trees alone approach.

Though it's not our recommended primary strategy, there's still so much to explore and so much good that comes from planting trees.

Propaganda has told us that our European forests are shrinking. Nothing could be further from the truth! Here's the reality:

"Between 2005 and 2020, European forests grew by 58,390 square kilometres – that's an area bigger than Switzerland and amounts to over 1,500 football pitches every day!" FAO data, 2005-2020

Another misconception is that planted forests are bad for the environment. What??!! Here are the facts:

"Forests cover 40% of the European territory and are growing in both area and volume. Currently, the total volume is approximately 28 billion m3, which is growing by around 612 million m3 every year." Two Sides

As you can see then, in Europe we are doing a great job of planting trees. Further, they do have a real positive impact on our environment.

However, the significant detail of how long they typically take to have an impact is too often hidden.

If you’d like to delve deeper here, our Myths & Facts page is for you.

Protecting and Preserving

Ok, the juicy bit: protecting and preserving. As you can see from the quote above - protecting what we have must be a priority. But why?

"Trees are the ultimate carbon capture and storage machines. Like great carbon sinks, woods and forests absorb atmospheric carbon and lock it up for centuries. They do this through photosynthesis." World Land Trust

As newly planted trees take 20+ years on average to act as 'carbon capture storage machines', it's imperative to protect what we already have. Devastatingly, outside of Europe, deforestation is a mammoth problem:

Since 1990, it is estimated that some 420 million hectares of forest have been lost—an area 17x greater than the United Kingdom." World Land Trust

So what can be done?

We must protect carbon-rich habitats. Simple as that. These same habitats are home to hundreds of threatened species, meaning the benefits of choosing to protect exceed far beyond carbon offsetting alone.

Carbon Balancing with the World Land Trust

By this point you might wonder what The World Land Trust (WLT) means, or better to say what it is.

World Land Trust, protects and restores threatened habitats across the planet.

Through their innovative Carbon Balanced Programme, they work hand in hand with businesses to offset their carbon emissions and safeguard biodiversity-rich areas.

Meaning that all the goals set above (to protect and restore habitats) can be achieved by using a Carbon Balanced printer.

Now, the environmental impact of your marketing materials is offset through the protection and restoration of endangered woodland and habitats

Therefore, the more you print, the more direct mail, leaflet distributions, or pick-and-pack jobs you do with us, the more you protect and preserve our precious climate. Simple!

To learn more about the WLT, read our blog: Partnering With the World Land Trust

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Don't Just Plant. Protect.

Are you aiming to sustainably expand your business through print-based marketing?

Print already has environmental benefits through long term re-planting programmes. But what if there was an alternative way; a quicker way of making an environmental impact?

That's why we've joined forces with the World Land Trust. To provide a print marketing solution that's making incredible changes to the planet here and now, through protection and preservation. Now you have the opportunity to make an instant impact.

dma logojic mail logosme climate hubtwo sides logoworld land trust logolove paper logoiso 9001 logoiso 14001 logo iso 27001 logo
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"The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of".

Sir David Attenborough

World Land Trust Patron

world land trust logo

&

Greener Mail logo
Sir David Attenborough, World Land Trust Patron

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Services that don’t cost the Earth!

Direct Mail

Niche audience to reach? Luckily you found the complete package: design, carbon-balanced print (including envelopes), fulfilment, postage and data.

Leaflet Distribution

Reach a large audience. Build your greener all-inclusive package: design, carbon-balanced print, fulfilment and distribution.

Would you like more carbon-balanced print services? Please get in touch - we have a huge range of carbon-balanced print and packaging products.

Unleash the power of
Carbon Balancing

Did you know that forests are like the lungs of the Earth, providing us with 30% of our oxygen?

lungs

... And not only that, but they're home to a whopping 80% of amphibian species, 75% of bird species, and 68% of mammal species!

With Carbon Balancing, you protect and preserve the world's most endangered forests and, in turn, create an instant positive impact.

But here's the not-so-super news: we've lost around 420 million hectares of forest since 1990 - an area 17 times larger than the UK! But don't worry; you can be part of the solution.

With Carbon Balancing, you protect and preserve the world's most endangered forests and, in turn, create an instant positive impact. Your print, leaflet distribution, direct mail and packaging can now be carbon balanced (AKA carbon neutral) using Greener Mail.

lunga

Planting VS Protecting

So, which is best, planting more trees or protecting those we already have? 

While planting trees is undoubtedly beneficial for the environment, according to the World Land Trust, it takes about 20 years before a new tree will mature enough to begin sequestering carbon. That's 20 years before planting trees will have a truly positive impact!

Protecting, however, has an instant positive impact, and is the primary strategy according to many leading experts:

"Whenever there's a choice, we stress that halting deforestation and protecting remaining forests must be a priority." Prof Alexandre Antonelli, Director of Science at RGB Kew.

The graph below illustrates the difference between planting and protecting, showing how much longer planting takes to have a positive impact on our climate.

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We must protect carbon-rich habitats to avoid the release of stored carbon and enable the regeneration of degraded habitats, which gradually re-absorb atmospheric CO2. 

These same habitats are home to hundreds of threatened species, meaning the benefits of choosing to protect exceed far beyond carbon offsetting alone.

So how do you preserve and protect, and how does purchasing from Greener Mail have an impact? The answer lies in the World Land Trust. Read on to discover more!

The World Land Trust

Now, let's talk about World Land Trust. They're a global conservation charity that has been kicking some serious butt since 1989.

They've protected over two million acres of tropical forest and other threatened habitats. And through the Carbon Balanced Print and Paper program, they've offset a whopping 250,000 tonnes of CO2.

But wait, there's more! World Land Trust is backed by some incredible patrons, including the legendary Sir David Attenborough. He believes that supporting World Land Trust is one of the most impactful ways to protect the wild world. We couldn't agree more!

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Our Environment

Greener Mail, the Carbon Balanced Printer, has joined forces with the global conservation heroes at World Land Trust to save the day. Their mission? Protecting and preserving threatened habitats around the world packed with carbon goodness.

At Greener Mail, we're all about providing smart and creative marketing solutions while keeping Mother Nature in mind. Saving the planet is no easy task, but together, we can make simple upgrades that make a profound difference. We've been working hard to reduce our impact on natural resources and are here to help you do the same.

Our World Land Trust Carbon Balanced Certification is just the tip of the iceberg when it comes to our mission of crushing our environmental footprint. We recently joined the SME Climate Hub commitment, going above and beyond to invest and innovate like crazy. Why? Because we want to bring you the most sustainable solutions out there.

And we're not stopping there! We're on a mission to cut our own carbon emissions in half by 2030 because we're serious about keeping our planet safe and sound. We believe in science-based targets and want to do our part to keep global temperature increase below 1.5°C.

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Why Use a Carbon Balanced Printer?

Becoming a World Land Trust Carbon Balanced Printer means we've measured our carbon emissions and balanced them out through World Land Trust's global Carbon Balanced projects. That means we can offer you Carbon Balanced Print and Paper-based Packaging and beautiful certification to demonstrate how you're doing your bit.

Make a real difference!

So why choose Carbon Balanced? Well, it's a no-brainer, really. It meets the demand for sustainability while making a real difference. By choosing Carbon Balanced Print and Paper, you're tackling carbon emissions, fighting deforestation, and saving endangered species. It's a win-win-win situation!

Join us on this exciting journey of saving the planet and making a positive impact. Together, we can create a greener, brighter future for all. Together we can unleash the power of carbon balancing!

"To avoid the most significant effects of climate breakdown, we must halve greenhouse gas emissions before 2030 and achieve net-zero emissions before 2050. - Science-Based Targets Initiative

55%

"55% of young people in the UK say they would be more loyal to a brand that was reducing its carbon footprint." Carbon Trust

66%

"66% of global consumers say they’re willing to pay more for sustainable brands." Nielsen

Full Screen Section Here.

The Power of Carbon Balancing!

Did you know that forests are like the lungs of the Earth, providing us with 30% of our oxygen? And not only that, but they're home to a whopping 80% of amphibian species, 75% of bird species, and 68% of mammal species!

But here's the not-so-super news: we've lost around 420 million hectares of forest since 1990 - an area 17 times larger than the UK! But don't worry; you can be part of the solution.

With Carbon Balancing, you protect and preserve the world's most endangered forests and, in turn, create an instant positive impact. All your print, leaflet distribution, direct mail and packaging can now be carbon balanced (AKA carbon neutral) using Greener Mail.

Greener Mail graph demonstrating environmental difference between planting trees and protecting endangered forests

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Be proud of your eco-friendly side

Climate change has become the burning issue of our time, a make-or-break factor that could shape the fate of countless businesses in the next five years! This is the moment to unleash the power of your eco-friendly side and make a bold statement. Here's why:

"The changing climate of sustainability has reached a critical moment, and the next five years will bring dramatic change as companies transform to meet new demands, guidelines, and realities of doing business." states the Nielsen IQ Sustainability Report.

It goes on to say,

"Authentic action from proactive and genuine companies will have a strategic advantage as industries scramble to meet requirements and mandate sustainable efforts."

And a hugely significant finding highlighted,

"42% of respondents consider the sustainability or environmentally friendly claims of a product to be much more important than two years ago."

This shouts out how fast we need to act!

Businesses that don't go green could soon be gone

Nikki Lavoie, EVP of Global Experience Strategy at Savanta, states, "Let's see what Generation Alpha does when they've got their spending power. If you are not playing the sustainability game, pretty soon you're not even going to be in the running."

How alarming is that! But don't worry - you're on this page because you do care. You do want to make a difference.Greener Mail gives you the power to make an instant positive impact. Read on to discover how.

Become a greener ambassador

Upon selecting any of our greener services, you can automatically become one of our Greener Ambassadors! Not only will you be doing your part to protect the planet, but you'll also enjoy all the perks that come with having these impressive credentials.

1. Add the World Land Trust logo to every piece of paper you touch, including your envelopes and packaging, and let the world know you're serious about sustainability.

2. Be awarded certification demonstrating how many kg of CO2 you have balanced (offset) and how many m2 of threatened tropical habitat you have protected and restored.

3. Receive e-certificates, social media images and other collateral to help spread the word and encourage others to follow your example.

Showcase your commitment

Want to make a real difference and show off your eco-friendly side? Partnering up with a Carbon Balanced Printer is the way to go! Not only will it help you slash those carbon impacts, but it'll also give you some seriously credible communication tools to compel your customers with.

The World Land Trust Carbon Balanced logos can proudly be featured on your paper based materials, shouting out to the world about your commitment to reducing your carbon footprint.

Whether it's individual letters to customers, a massive leaflet campaign, your packaging or all your stationery - you can include the Carbon Balanced Print logo, our Greener Mail logo and the trendy Love Paper logo. It's like an eco-friendly power trio!

So, don't hold back! Order with us, and let's create some environmentally conscious, eye-catching materials that'll make your customers go, "Wow, this company is serious about tackling climate change!"

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Certify your commitment

When you team up with a Carbon Balanced Printer like us, we don't just stop at delivering amazing print jobs. Oh no! We go the extra mile and issue World Land Trust Certificates that acknowledge the incredible impact you've made.

Your certificates reveal the amount of CO2 you've balanced (offset) and how many m2 of threatened tropical habitat you have protected and restored. It's like a double dose of environmental superhero power!

So get ready to show the world how you're making a real difference. It's time to go green and get recognised for being an eco-warrior!

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Share your commitment

Hopefully, by now, we've demonstrated the incredible power of switching to carbon-balanced print for all your paper-based products and marketing. In addition, you've seen how this bold move comes with certification that quantifies the immediate positive impact you're making.

Well, hold on because there's more!

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Now it's time to unleash the full force of your commitment by spreading the word far and wide. We're not talking about showing off but rather inspiring others to join the movement. We're all in this together, after all!

When you choose us, we don't just stop at delivering top-notch carbon-balanced services. Oh no, we go above and beyond to equip you with the tools you need to spread the word!

We'll shower you with eye-catching e-certificates, social media images, website images, and so much more. Why? Because we want you to become a beacon of inspiration, illuminating the path for others to follow.

Let's show the world how it's done and create a sustainable revolution together!

20%

"Companies... integrating social impact into their business were able to enhance sales by as much as 20%." Inc

55%

"55% of young people in the UK say they would be more loyal to a brand that was reducing its carbon footprint." Carbon Trust

60%

Over 60% of consumers expect brands to have clear sustainability practices." TwoSides

66%

"66% of global consumers say they’re willing to pay more for sustainable brands." Nielsen

Full Screen Section Here.

Be proud of your eco-friendly side...

Upon selecting any of our greener services, you can automatically become one of our Greener Ambassadors! Not only will you be doing your part to protect the planet, but you'll also enjoy all the perks that come with having these impressive credentials.

paper certificate for carbon balanced print services
digital certificate for carbon balanced print marketing services

20%

"Companies...integrating social impact into their business were able to enhance sales by as much as 20%." Inc

55%

"55% of young people in the UK say they would be more loyal to a brand that was reducing its carbon footprint." Carbon Trust

60%

Over 60% of consumers expect brands to have clear sustainability practices." TwoSides

66%

"66% of global consumers say they’re willing to pay more for sustainable brands." Nielsen

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Eco-Friendly VS Carbon-Balanced Print

Conventional
Paper

Eco-friendly
Paper

Carbon Balanced
Paper

Smooth Texture

Low Carbon Emissions

Produced with Renewable Raw Materials

FSC Certification

PEFC Certification

Instant Positive Impact on Environment

Carbon-Balanced Certification

Protects Endangered Habitats

Restores Damaged Habitats

World Land Trust Certification (showing kg of CO2 balanced and m2 of threatened habitat protected)

Enquire Today

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The Power of
Carbon Balanced Print

Did you know that forests are like the lungs of the Earth, providing us with 30% of our oxygen?

... And not only that, but they're home to a whopping 80% of amphibian species, 75% of bird species, and 68% of mammal species!

But here's the not-so-super news: we've lost around 420 million hectares of forest since 1990 - an area 17 times larger than the UK! But don't worry; you can be part of the solution.

To put this in perspective, without forest’s we won’t be able to move from A to B. A is the present and B is the future.

With Carbon Balanced print, you protect and preserve the world's most endangered forests and, in turn, create an instant positive impact on the environment.

Your print for leaflet distribution, direct mail and pick & pack packaging can now be carbon balanced (AKA carbon neutral) using Greener Mail.

On this page we share:

1. The disappointing truth about planting trees alone: what do the stats tell us, rather than mass media or propaganda
2. The more impactful approach to reducing carbon: protecting and preserving.
3. Your most sustainable solution for print based marketing: carbon balancing with the World Land Trust.

What is Carbon Balanced Print

To simply put it, with carbon-balanced print the environmental impact of your marketing materials is offset (balanced) through the protection and restoration of endangered woodland and habitats.

The World Land Trust (WLT) programme balances emissions through the protection of forests that are imminently threatened, the destruction of which would release greenhouse gases, and through the restoration of forest habitats, which sequester atmospheric carbon as they grow.

To learn more about the WLT, read our blog: Partnering With the World Land Trust

Eco-Friendly or Carbon Balanced?

Going carbon-balanced is an eco-friendly choice. Print itself is generally eco-friendly, as paper is recyclable and new paper products often contain a certain percentage of recycled material.

The main difference between carbon-balanced and eco-friendly print is you are helping to preserve and protect endangered, carbon-rich habitats through the work of the World Land Trust.

Choosing carbon-balanced means choosing to actively make a positive impact on the environment now.

Below is a comparison between standard paper, eco-friendly paper and carbon balanced paper. As you can see, carbon-balanced print is such a strong choice.

Conventional
Paper

Eco-friendly
Paper

Carbon Balanced
Paper

Smooth Texture

Low Carbon Emissions

Produced with Renewable Raw Materials

FSC Certification

PEFC Certification

Instant Positive Impact on Environment

Carbon-Balanced Certification

Protects Endangered Habitats

Restores Damaged Habitats

World Land Trust Certification (showing kg of CO2 balanced and m2 of threatened habitat protected)

Make a Real Difference

So why choose Carbon Balanced? Well, it's a no-brainer, really. It meets the demand for sustainability while making a real difference. You're tackling carbon emissions, fighting deforestation, and saving endangered species. It's a win-win-win!

"To avoid the most significant effects of climate breakdown, we must halve greenhouse gas emissions before 2030 and achieve net-zero emissions before 2050. - Science-Based Targets Initiative

As an accredited World Land Trust Carbon Balanced Printer, we've measured our carbon emissions and balanced them out through their global Carbon Balanced projects. That means we can offer you Carbon Balanced Print and Paper-based Packaging and beautiful certificates to demonstrate how you're doing your bit.

Join us on this exciting journey of saving the planet and making a positive impact. Together, we can create a greener, brighter future for all.

55%

"55% of young people in the UK say they would be more loyal to a brand that was reducing its carbon footprint." Carbon Trust

66%

"66% of global consumers say they’re willing to pay more for sustainable brands." Nielsen

Full Screen SectionHere.

Build your brand, protect your planet

When you go green with us, you'll feel amazing! You get to take an active and positive role in making our planet a better place to live. So join us on this incredible journey, and let's make a real difference together!

We are here to help you build your brand and protect our planet. All you need to do is follow these three simple steps:

1. Choose carbon balancing.

2. Inspire others.

3. Reduce carbon. Reduce bills.

We are here to empower you to build a brand that drives success and champions the cause of protecting our precious planet. You can make a transformative impact with just three simple yet powerful steps. So let's break these down for you:

Step 1: Choose Carbon Balancing - Ignite Change! 

By embracing carbon balancing, you are taking a bold stance against climate change. This means taking responsibility for your carbon footprint and offsetting it through sustainable initiatives. It's a statement that declares your commitment to a greener future.

Your brand becomes a beacon of hope, inspiring others to join the movement and make a difference. It's time to ignite change and lead the way towards a sustainable tomorrow!

Our services show you exactly how many kg of carbon you have balanced and how many m2 of endangered carbon-rich habitats you have protected.

Step 2:  Inspire Others - Unleash the Eco-Warrior Within!

As you embark on your eco-friendly journey, don't forget the power of inspiration. By showcasing your commitment to sustainability, you become a catalyst for change in the hearts and minds of others.

Your actions have the potential to spark a ripple effect, empowering individuals, businesses, customers and communities to embrace eco-conscious practices. Together, we can create a tidal wave of positive impact, transforming the world into a greener, cleaner, and brighter place for generations to come.

Step 3:  Reduce Carbon. Reduce Bills - A Win-Win Solution!

Who said protecting the planet couldn't be advantageous for your business too? By implementing carbon reduction strategies, you contribute to mitigating climate change and unlock substantial cost savings. It's a win-win solution!

By optimising energy usage, adopting renewable sources, and implementing sustainable practices, you can significantly reduce your carbon emissions while simultaneously cutting down on operational costs.

This is an opportunity to showcase your business acumen, prove that sustainability and profitability can go hand in hand, and set a new standard for success.

In fact, there are so many government grants periodically available you can make so many interventions at a fraction of the cost! For inspiration, here are the grants we have benefitted from in the last 12 months alone:

- FREE resource efficiency audit (worth £1500)
- 40% discount on the supply and installation of LED lighting for all our premises
- FREE consultancy for energy improvements, strategic direction for our greener goals, and implementation (worth £5000)
- 30% discount on the supply and installation of solar panels, rapid closing roller shutters and fabric-related improvements to reduce heat loss.

If you would like to receive incredible grants like these, simply contact your local council and ask to be put in touch with either the SME Growth Manager or the Resource Efficiency Manager. For example, in our area, West Yorkshire, these links will help:
www.westyorks-ca.gov.uk | www.the-lep.com

Together, through these three invigorating steps, we can revolutionise how businesses operate, champion the cause of environmental stewardship, and create a brighter future for our planet.

The time is now to embrace the excitement, the power, and the limitless possibilities within your eco-friendly journey. So let's embark on this transformative adventure together and make a resounding impact that echoes through time!

Full Screen Section Here.

Build your brand. Protect our planet.

When you choose carbon-balance printer, you’ll take an active and positive role in making our planet a better place to live. So join us on this incredible journey, and let's make a real difference together

We are here to help you build your brand and protect our planet. All you need to do is follow these three simple steps:

1. Choose carbon balancing.

Carbon balancing icon using a seesaw

2. Inspire others.

inspire others to be more sustainable with their marketing icon

3. Reduce carbon. Reduce bills.

Image showing how being a more sustainable business can also reduce overheadsRecycling circular economy logo

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Greener Notebook.

Royal Mail VS Greener Mail: The D2D Sustainability Battle

This blog places Greener Mail head-to-head with the Royal Mail. Who provides a more sustainable door-to-door service?

Greener Mail Wins 'Sustainability Initiative of the Year' Award

We are so happy to announce that the Yorkshire Prestige Programme has awarded us the prestigious 'Sustainability Initiative of the Year Award!

Build your Brand. Protect your Planet

Discover how going green with your print based marketing helps both the planet, and your business.

Understanding Sustainable Paper Options

This blog brings clarity to all the different paper options and shares which is the most sustainable...it's not what you will expect!

"AI is Worse than Climate Change!" Consequences for Direct Mail & Leaflet Distribution

Steven Bartlett's DOAC guest proclaimed that AI is worse than climate change! Is there any truth in that statement?

Greener Notebook

Royal Mail VS Greener Mail: The D2D Sustainability Battle

This blog places Greener Mail head-to-head with the Royal Mail. Who provides a more sustainable door-to-door service?

April 18, 2024

Greener Mail Wins 'Sustainability Initiative of the Year' Award

We are so happy to announce that the Yorkshire Prestige Programme has awarded us the prestigious 'Sustainability Initiative of the Year Award!

March 6, 2024

Build your Brand. Protect your Planet

Discover how going green with your print based marketing helps both the planet, and your business.

March 28, 2024

Ready to make an
Instant Impact?

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