Here at Greener Mail, we're all about giving you carbon-balanced services that pack a punch! Why? Well, because we know how crucial it is for you to market your business. But we also understand that you want to do it sustainably, strategically, and with maximum impact.
Now, when it comes to marketing, we believe in going all out with an impactful marketing mix, also known as the omnichannel approach. We're talking about print, digital (think social media and emails), radio, TV, etc. But here's the thing, it's hard to measure the environmental impact of these channels. For example, did you know:
"...total emissions generated by emails is estimated to be 300 million tonnes of CO2 a year - equivalent to the annual emissions of 63 million cars." - Two Sides
In fact...
"The share of digital technologies in global greenhouse gas emissions has increased by half since 2013." - Two Sides
And it gets worse...
"The electronic waste problem is also colossal and growing. In 2019 the industry was responsible for a gigantic 53.6 million metric tonnes (Mt) of e-waste across the world. That's the equivalent to the weight of 350 cruise ships, and up an alarming 21% over the past five years." - Two Sides
So, is there a more measurably sustainable approach that doesn't cost the earth? Absolutely! With our services, you will receive a certificate demonstrating how many kg of CO2 you have balanced (offset) and the m2 of threatened tropical habitat you have protected and restored.
Oh, and let's not forget the awesomeness of paper. It is a uniquely renewable and sustainable product. The main raw material, trees, are grown and harvested in a carefully controlled and sustainable way - so successfully that European forests, which provide 90% of the wood fibre used by the European pulp and paper industry, have grown by an area the size of Switzerland in just 15 years!
But, is print-based marketing really that effective when compared to digital? Well, let's look at some stats:
62%
"The proportion of UK consumers that are more likely to open a physical letter than an email". MarketReach
88%
"88% of Gen Z respondents would prefer brand experiences which are delivered by blending digital and physical channels." YouGov
90%
"90% of campaigns that included door drops saw an increase in new customers, compared to 59% of those without ."MarketReach
96%
"In Q2 of 2019...consumers engaged with 91% of all Direct Mail. By Q2 2020, this figure had soared to 96%." JICMAIL
As you can see, printed marketing works! Moreover, it's continually growing in effectiveness. So, what can we do for you? Let's take a look...
Leaflet Distribution
To reach a large yet targeted audience, leaflet distribution is perfect. We provide the complete package: design, carbon-balanced print, fulfilment and distribution.
The service is nationwide, reaching over 29 million addresses - from rural farms in the Scottish Highlands to the bustling streets in the centre of London!
If you're looking for a complex campaign or are new to leaflet distribution and need help figuring out where to start, our Sales Consultants are here.
Alternatively, suppose you have a good idea of what you're after and would like the freedom to order online anywhere. In that case, we have an online SAAS platform for you. Target specific postcode sectors, upload or order artwork, choose (carbon-balanced) print and book your distribution in a flash!
Direct Mail
Next up is direct mail - a fantastic way to reach a niche audience. Again, we've got the complete package, including bespoke data, design, carbon-balanced print (even the envelopes!), fulfilment, and discounted postage.
With millions running through our Mailing House each year, we can provide bespoke direct mail at the lowest possible postage prices.
No challenge is too big or too small. Whether you want a simple postcard or an out-of-the-box three-dimensional masterpiece, just ask!
Printing
Printing? We've got you covered there too. All your paper-based print can be carbon-balanced, from business cards to booklets, leaflets to letters, and posters to packaging - your print will be so much more sustainable.
If you're into regular print orders or have a franchise or multi-branch setup, we have another SAAS platform with branded print portals ideally suited for you.
But if you're more of an occasional print orderer, we have a great selection of carbon-balanced print on our e-commerce print site.
Enquire NowPick & Pack
Last but not least, our pick & pack service. Want to give your e-commerce business an extra sustainability boost? We've got a range of carbon-balanced packaging that looks and feels amazing.
Your orders can seamlessly integrate with Shopify and WooCommerce via yet another SAAS platform. You'll have complete transparency from order processing to packing, dispatch, and delivery, all in a custom pick and pack portal.
Enquire Now
