There often needs to be more clarity on the best paper to choose and a misunderstanding on the benefits of 100% recycled paper.

Equally, so few businesses seem to know the difference between recycled and carbon-balanced paper. So, let's break things down for you.

Smooth texture on paper means that when you touch or run your fingers over the paper, it feels very even and not bumpy or rough. The two standard finishes are silk and gloss. Imagine gloss to be like the surface of a table or a window and silk to be as smooth as your skin!

Most standard or carbon-balanced paper is printed on silk, gloss or uncoated, with recycled paper often having a more bumpy feel. Some businesses prefer the textured feel as they believe it appears more sustainable...read on to see if it actually is!

Low carbon emissions from paper production mean that when we make paper, we're using methods and processes that produce very little pollution in the form of carbon dioxide (CO2) and other harmful gases.

This is important because it helps protect the environment and reduces the impact of paper manufacturing on climate change.

The energy used to produce the paper comes from sources that won't run out and won't harm the environment.

It's like using the power of the sun, wind, or water to make paper instead of burning fossil fuels like coal or oil, which can cause pollution and contribute to climate change.

FSC stands for Forest Stewardship Council. It's like a special label or certificate telling us that the wood or paper products we buy come from forests managed responsibly and sustainably.

When a forest gets FSC certified, it means the people who own or care for that forest are making sure they don't cut down too many trees. They also protect wildlife and ensure the people working in the forest are treated fairly.

PEFC stands for the Programme for the Endorsement of Forest Certification. Certification demonstrates that wood or paper products come from forests managed responsibly and sustainably.

Low water usage in paper production means using as little water as possible when making paper. Rather than indulging in mass water usage, which can be wasteful and harmful to the environment, the goal is to use only the amount necessary to make the paper.

This helps conserve water resources, reduce the environmental impact of paper production, and save money.It's like being careful not to waste water when you're washing your hands or doing the dishes at home but applied to the process of making paper on a larger scale.

Uniquely, with carbon-balanced paper, purchasing it actually has an instant positive impact on the environment. How? The World Land Trust (which accredits carbon-balanced paper and printers) balance the carbon output by protecting and preserving four critically endangered carbon-rich habitats, preventing them from deforestation and, thus, emitting carbon.

Further, they replant trees in deforested areas.So rarely do we get to see an instant impact from our marketing, but in this case, you do! Eco-friendly paper, however, doesn't come close to this benefit. Even those offsetting carbon by planting trees won't see a positive impact on our climate for a good 20 years!

Imagine that every time a company produces things or performs its business role, it releases a type of pollution called carbon emissions into the air. These emissions are like the smoke from a factory or the exhaust from a car, along with the hidden emissions from all digital activity (those server centres use up some serious energy!).

These activities aren't good for our planet because they make the Earth warmer (climate change).So, when a company wants to be carbon-neutral, they're working to make up for (offset) all the bad stuff they're putting into the air. They do this by either reducing their carbon emissions equal to output or by doing things to capture or offset the emissions, like planting trees that (eventually) soak up carbon or supporting clean energy projects.

The World Land Trust are one of the foremost organisations worldwide to preserve and protect some of the world's most endangered habitats. With every print job through us, we provide a certificate highlighting how many m2 of endangered tropical habitat you have protected and preserved.

World Land Trust (WLT) Certification shows how much carbon dioxide (CO2) has been balanced or offset. CO2 is a greenhouse gas that contributes to climate change.

When paper products have this certification, the CO2 emissions created during production are balanced. Secondly, in return for printing on carbon-balanced paper, the WLT protect and preserve endangered tropical habitats - the more you print, the more m2 of habitat they preserve and restore.